SEPT 8, 2011 — Last night, the world waited in bated breath for… the FUTURE.
Marty McFly contemplates the original MAG shoes, in Back to the Future II.
In the totally awesome movie trilogy Back to the Future, Michael J. Fox’s character Marty McFly travels to the year 2015, and wears the Nike MAG shoe, which was often called “The Greatest Shoe Never Made.” Well no longer! NIKE says about the MAG shoes: It came alive, lit up and formed to Marty’s foot. The 2011 NIKE MAG shoe was designed to be a precise replica of the original from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.
Not only are these an almost inconceivable tangible creation of every 80s’ kids’ wet dreams, but these shoes were also made with a greater purpose in mind:
1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault. The auction starts September 8, 8:30PM PST, and will end September 18. Thanks to a previous 50 million dollar match given to the Michael J. Fox Foundation, all donations will be matched, effectively doubling the contributions from the auction.
With a worthy cause, an amazingly kickass shoe, and the supporting background of over 25 years of Back to the Future fandom, you can bet that Bubble Punch was on the scene to report on the opening party so that EVERYONE could experience this incredible event.
The slogan of the event was “IT’S ABOUT TIME,” referring to the overlying theme that the effort of the Nike AG was focused supporting research to provide a future without Parkinson’s disease.
The release party was held at the Monteblan theater in Hollywood, with a huge crowd of fans lined up down and around for blocks.Unfortunately, we heard that most people in line did not make it in :(
Front of the theater, with Back to the Future playing on the screens.
Of COURSE the time traveling DeLorean was there! Bubble Punch's Chubby Bunny was able to attend the event, thanks to our buddy Jessica (right) who is an awesome friend.
Upon entering, a huge wall full of Nike MAGs was displayed in a darkly lit plexiglass case that stretched to the cieling, with only the lights of the MAGs shining through. (Don't worry, they light them up properly later, and we have photos!)
WAY TOO MANY photos after the jump, including presentations by Joel McHale, Christopher Lloyd, Tinker Hatfield, and more!